For Immediate Release
January 28, 2010
Contact: Kate McCord, Public Awareness Manager
Virginia Sexual & Domestic Violence Action Alliance
(804) 377-0335 x2119
Red Flag Campaign Featured in Designing for the Greater Good; New Book Showcases Best in Cause-Related Marketing and Nonprofit Design
(Richmond, Virginia), January 28, 2010 – In an age when non-profit organizations are struggling
harder than ever to have their messages heard, the value of branding and design has become
increasingly essential to their survival. This week, a first-of-its-kind book, Designing for the Greater
Good, was released to offer readers insights into great nonprofit branding campaigns in 24 inspiring
case studies and hundreds of illustrated examples.
The Red Flag Campaign, a project of the Action Alliance in collaboration with Richmond-based Another Limited Rebellion design firm, was among the outstanding campaigns selected for inclusion in this prestigious collection.
About The Red Flag Campaign
The Red Flag Campaign (www.TheRedFlagCampaign.org) is a national public awareness campaign
designed to address dating violence and promote the prevention of dating violence on college
campuses. The Campaign is a project of the Virginia Sexual and Domestic Violence Action Alliance,
and was created in partnership with Another Limited Rebellion, college students, college personnel,
and community victim advocates. The Campaign is funded by a generous grant from the Verizon
Foundation, along with support from the Macy’s Foundation and the Centers for Disease Control and
About Designing for the Greater Good
Created as a comprehensive resource for designers, creative professionals, marketers, corporate
communications departments and nonprofit leaders, Designing for the Greater Good is based on
authors Peleg Top and Jonathan Cleveland’s nearly 40 years of combined experience working with
nonprofits and corporate communications departments across the country.
“After nearly a decade of studying cause marketing campaigns, I know that strong design is absolutely
critical to success,” commented David Hessekiel, president, Cause Marketing Forum. “As a unique
showcase of campaigns that stand out from the crowd, Designing for the Greater Good is a valuable
addition to the cause marketing literature. This collection of work, often created in spite of low budgets
and organizational impediments, should be an inspiration to creatives, nonprofit and corporate
“Successful design for nonprofit organizations relies on a true partnership, where the designer is
connected to the cause and the organization has accurately portrayed its culture and clientele. When
these elements come together, a powerful brand connection is made,” said author Jonathan Cleveland.
More information on Designing for the Greater Good (Harper Design, an imprint of Harper Collins) is available at http://www.designingforthegreatergood.com.
More information about The Red Flag Campaign is available at http://www.TheRedFlagCampaign.org or at 804.377.0335.
For information on how to support the Red Flag Campaign or how to get one started at your local school or college, contact the Sexual and Domestic Violence Action Alliance at 804-377-0335.
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