Media Contact: Regina Yau – info@thepixelproject.net / pixelprojectteam@gmail.com
PRE-CAMPAIGN ANNOUNCEMENT:
“READ FOR PIXELS” 2014 CAMPAIGN TO FEATURE BESTSELLING AUTHORS RAISING FUNDS & AWARENESS FOR THE CAUSE TO END VIOLENCE AGAINST WOMEN
AUGUST 12th, 2014 (WORLDWIDE): The Pixel Project (www.thepixelproject.net), an anti-Violence Against Women non-profit, will be holding the first “Read For Pixels” 2014 Google Hangout Sessions featuring live Google Hangouts with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign (http://reveal.thepixelproject.net), which aims to raise US$1 million in aid of The Pixel Project and the USA’s National Coalition Against Domestic Violence (www.ncadv.org). Participating authors include Joe Hill, Ellen Hopkins, Robert J. Sawyer, Cinda Williams Chima, Chuck Wendig, Kevin Hearne, Delilah S. Dawson, Alyson Noel, Jasper Fforde, Sarah J. Maas and G. Willow Wilson.
The “Read For Pixels” Google Hangout sessions will run on Friday, Saturday, and Sunday evenings throughout September. Each session will feature an author reading from one of their books and discussing why they support ending violence against women, their writing, and women in the media and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers to ask their favourite authors questions in real time.
Participating authors have also generously donated a range of exclusive “goodies” to help The Pixel Project encourage fans and book lovers to donate to the Pixel Reveal campaign including: 1-to-1 Skype chats for fans and book clubs, signed first editions or special editions of participating author books, brand-new Drabbles (100-word stories), a handwritten short story or poem on a postcard, and more. Additional goodies are donated by Bloomsbury Books and Romance author Lori Foster. Donations begin at as little as US$10 and the goodies are available to donors as “thank you” gifts depending on the donation amount. Fundraising will take place throughout September.
“Violence against women is one of the most widespread and entrenched human rights violations in the world and The Pixel Project is delighted that so many acclaimed authors have stepped up to join us in raising much-needed funds and widespread support for this cause,” said Regina Yau, Founder and President of The Pixel Project. “It is our hope that their support of the cause to end violence against women will inspire fans of their wonderful books and book lovers worldwide to not only donate generously, but also begin taking action to stop the violence in their communities wherever they are in the world.”
More information about Read For Pixels can be found at: http://is.gd/Read4Pixels2014.
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About The Pixel Project (www.thepixelproject.net)
The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using a combination of social media, new technologies, and popular culture/the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.
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